You can watch Kahneman's nobel prize lecture online here: http://nobelprize.org/nobel_prizes/economics/laureates/2002/kahneman-lecture.html http://nobelprize.or

You can watch Kahneman's nobel prize lecture online here: http://nobelprize.org/nobel_prizes/economics/laureates/2002/kahneman-lecture.html http://nobelprize.org/nobel_prizes/economics/laureates/2002/... It explains the dynamics behind behavioral economics welll and is definitely worth 45 minutes.