12 ms·
I think the marketing term is 'line extension'. It very rarely seems like a good idea. As you say, even if it makes money in the short term, it almost certainly
by hermitcrab 2y ago
I think the marketing term is 'line extension'. It very rarely seems like a good idea. As you say, even if it makes money in the short term, it almost certainly loses money by damaging the brand in the long term.
- smolder 2y agoAh, but you admit there's a possibility of short term profit, and as you may know, that's what matters to decision makers.