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They're spinning Mustang off into a sub-brand, like Chrysler did for Imperial. We're set to get a Mustang "offroader" sometime in 2027, and there's rumblings of
by Tanoc 2y ago
They're spinning Mustang off into a sub-brand, like Chrysler did for Imperial. We're set to get a Mustang "offroader" sometime in 2027, and there's rumblings of a mid-size CUV to slot below the full-size Mach-E. Marketing loves these rub-off schemes meant to give inferior or fledgling products some of the shine of a halo product. They almost always end up failing, and even when they don't they damage the halo products after the first round of releases using the shared name.
- hermitcrab 2y agoI think the marketing term is 'line extension'. It very rarely seems like a good idea. As you say, even if it makes money in the short term, it almost certainly loses money by damaging the brand in the long term.
- smolder 2y agoAh, but you admit there's a possibility of short term profit, and as you may know, that's what matters to decision makers.