Let's say we are working on an application for small businesses & enterprises. If that's what you're saying, then you've already failed. The fact that your ap

Let's say we are working on an application for small businesses & enterprises. If that's what you're saying, then you've already failed. The fact that your application is for both SMB and enterprise customers means you lack customer-based focus and probably don't know who your customer is. Pick a smaller sub-set of customers and focus on that.