This is why most of the actually meaningful companies are "mission driven" (the phrase has been coopted). That's how you obtain incentive alignment, when you g

This is why most of the actually meaningful companies are "mission driven" (the phrase has been coopted). That's how you obtain incentive alignment, when you genuinely believe that working hard as possible for the company is in pursuit of something greater. This is impossible to do for yet another tax/hr/finance/billing startup, and why companies with big missions like SpaceX et al have no problem hiring.