I think you're looking at it the wrong way. It's not just hard, but the user experience with it is just terrible. The masses will not use it. If the masses w

I think you're looking at it the wrong way. It's not just hard, but the user experience with it is just terrible. The masses will not use it. If the masses will not use something that requires network effects to be successful, there's no point. These problems may be solvable, but I think I'd trust the opinions of people who have worked on it for years and decided to do something else.