He's a non-native English speaker (writer) and I think this is just your basic editing mistake. I think the first sentence is supposed to be "The media is bias

He's a non-native English speaker (writer) and I think this is just your basic editing mistake. I think the first sentence is supposed to be "The media is biased in favor of stories that want to be told." As in, somebody intends that calling Kevin Rose a boy billionaire becomes a media coup. It's intentional. The rest of the essay supports that point.