This sounds good at first. But if you think about the incentives that lead to ludicrous counts of advertising, the appeal disappears. On line ads are really go

This sounds good at first. But if you think about the incentives that lead to ludicrous counts of advertising, the appeal disappears. On line ads are really good for advertisers because they externalize some of the costs to everyone else. Who pays for storing the ad? You do. Who pays for transmitting the ad? You do. Who pays for displaying the ad? You do. Utterly unlike any real world ad, like a billboard, or a neon beer sign, or even a TV commercial, those bring advertised to bear a lot of the costs.