+1 on that. If you open it up so that j. random startup can announce "Hey, we provide trigger foo, trigger bar and action baz" in a way that doesn't require an

+1 on that. If you open it up so that j. random startup can announce "Hey, we provide trigger foo, trigger bar and action baz" in a way that doesn't require anything more than cursory human interaction on the IFTTT end of the transaction, you suddenly become the default aggregation point for new services... And may I say that having to worry about spammy APIs is kind of an awesome problem to have.