> the cool thing is they don't interrupt the stream and show across all platforms This is probably the wrong approach to selling this audience on an ads featur

> the cool thing is they don't interrupt the stream and show across all platforms This is probably the wrong approach to selling this audience on an ads feature. A different approach that would be equally true (I assume) would be: "The cool thing is that since these ads are embedded in the stream there's no tracking and no client-side JavaScript of any kind—the ads are targeted at the content, not individuals!"