This is very true. Failing to recognize the role emotions play in ourselves and other people is the source of many conflicts and misunderstandings. What motivat

This is very true. Failing to recognize the role emotions play in ourselves and other people is the source of many conflicts and misunderstandings. What motivates us and drives our actions and responses to things is not something that can be easily observed, especially in ourselves. When people describe their preferences they are often just describing what is in fact the rationalization for their emotionally driven choices.