3 ms·

You are not special. The placebo effect works even if you know it's a placebo.

• kstenerud 2y ago
  Riight... And everyone's the same. And we can decide what's true without scientific evidence. The older I get, the less I believe the old wives' tales.
• Terr_ 2y ago
  In this context, I think the "Mere Exposure Effect" of branding might be more relevant. https://en.wikipedia.org/wiki/Mere-exposure_effect https://en.wikipedia.org/wiki/Mere-exposure_effect
  • kstenerud 2y ago
    "The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed." "A subsequent review of the research concluded that exposure leads to ambivalence because it brings about a large number of associations, which tend to be both favorable and unfavorable." This would make sense, since it's the unfamiliarity itself that elicits a negative response. Once that unfamiliarity is gone, you'd react normally (positive or negative). We're all familiar with Facebook, Google, Ford, Tide, dogs, hamsters, veal, brussels sprouts... But that doesn't mean that we necessarily have a positive view of them. So the "Mere Exposure Effect" remains unproven for positive response in an advertising context.
    • deleted 2y ago
      [deleted]