3 ms·
I've managed tens of millions of dollars running direct respond ads and would never lie or mislead in ad copy. I've also never seen a lie in ads run by people I
by cm2012 2y ago
I've managed tens of millions of dollars running direct respond ads and would never lie or mislead in ad copy. I've also never seen a lie in ads run by people I know.
- YurgenJurgensen 2y agoSo in all of those tens of millions of dollars you never once advertised a product or service that had any flaws? Seems pretty unlikely.
- havefunbesafe 2y agoEvery conceivable thing on earth has some flaw or trade off. Good advertising communicates information about the product while illustrating the next best alternative's trade offs. I dislike being sold to, but I enjoy getting info for products that are relevant to me.
- programjames 2y agoSo, capitalism is built on the idea of mutually beneficial trades. It's supposed to be a cooperative game, and in cooperative games you should always provide as much information to your counterpart as possible. Capitalism breaks down when too much guard labor is necessary: if I don't know what flaws you are keeping hidden, then I have to spend extra effort on every transaction, and will buy fewer things that I want. What I see lots of advertisers doing is treating it as a competitive game. They're slightly right, as they are competing against the other advertisers for the same customers. However, if all advertisers could just agree to be brutally honest, everyone would be better off. That's the purpose of governmental regulation, and governments routinely strike companies for deceptive advertising. To be blunt, any advertising that does not make a good-faith effort to give me all the relevant information--the good and the bad--is deceptive. Perhaps you won't get in legal trouble (though you should), and perhaps it's socially acceptable because "everyone else does it" (not everyone, just the vast majority), but that does not make it right. It just means society still has progress to make.
- cm2012 2y agoI've never claimed any of the businesses we promote are perfect!
- aantix 2y agoEver thought about starting your own company? I'm a software engineer of 24 years. Maybe there's some synergy here. Feel free to reach out to me on LinkedIn (in my profile).
- cm2012 2y agoJust pinged you!
- aantix 2y agoPerfect. I set up a time for next week. Looking forward to it!
- hyperdimension 2y agoAww, nerd courtship.