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It was probably also crazy to call the search product “elasticsearch” 4 years after Amazon had started using “elastic X” branding for their already-popular clou
by jen20 2y ago
It was probably also crazy to call the search product “elasticsearch” 4 years after Amazon had started using “elastic X” branding for their already-popular cloud services.
- aseipp 2y agoYou can call any decision you want crazy, but it's not relevant in a matter of trademark, and they talked about this at the time of the original license change. The word "Elastic" isn't enough on its own. In contrast Amazon was literally offering a product identical to theirs (quite literally) that was also using the exact same name "Elasticsearch". If Elastic the company sold a product called "Elastic Amazon EC2" and it was an API compatible copy of EC2 cloud compute, you can reasonably assume that Amazon would be pissed off about it.
- jen20 2y agoIt might not be sufficient to trigger trademark violation, but that doesn’t stop it being a dick move. Edit: As was Amazon's choice to offer a service named that once Elasticsearch was established, to be clear.