I actually don't mind advertising copy (which I'll just gloss over), so long as there's an easily accessible "tech specs" section that lays everything importan

I actually don't mind advertising copy (which I'll just gloss over), so long as there's an easily accessible "tech specs" section that lays everything important out in clear tables. Yes, I want to see pictures of the product in action and the situations in which it shines, but that's a distant second to the actual specifications you're guaranteeing. Those progressive-reveal pages that hijack scrolling to display beautifully vacuous showcases that Apple popularized are everything I HATE in advertising. The stuff that you found in the printed version of Chip Magazine were about right - probably because they did their homework. The ads on their website? Utter trash.