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> If you are selling something and you can't articulate what it is that you are selling, you are wasting your time That's not how advertising works, though. Ad

• yodon 2y ago
  That is an example of knowing what your are selling
• kstenerud 2y ago
  Except that many engineering types don't work that way. Cars are freedom? In what way? What - specifically - can they do for my freedom? And what - specifically - makes this car better? How can I know that it will do all the car things I want it to? I've bought many cars in my life, and only once have I bought one without spending months beforehand digging through specs to find the best set of possible cars for my use case: a 1970 Opel GT came up on Craigslist, and I had fun fixing it up and then drove it across America. Actually, I already knew all about them, so I'm not sure if this qualifies as no-research... I still remember one car purchasing occasion where I demurred because they were asking too much and I was trying to decide if another cheaper option would serve my needs. Then the sales guy said "Well, maybe it's just too much car for you." I said "You know what? You're probably right. Thanks for your advice!" and never went there again.
  • deleted 2y ago
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