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I actually don't think Google search will be protected in its current form. Google doesn't show you unadulterated search results anymore, they personalize (read
by chongli 2y ago
I actually don't think Google search will be protected in its current form. Google doesn't show you unadulterated search results anymore, they personalize (read: editorialize) the results based on the data they've collected on you, the user. This is why two different people entering the same query can see dramatically different results.
If Google wants to preserve their safe harbour protections they'll need to roll back to a neutral algorithm that delivers the same results to everyone given an identical query. This won't be the end of the world for Google but it will produce lower quality results (at least in the eyes of normal users who aren't annoyed by the personalization). Lower quality results will further open the doors to LLMs as a competitor to search.
- whatshisface 2y agoNewspapers editorialize and also give the same results to everybody.
- chongli 2y agoAnd newspapers decide every single word they publish, because they’re liable for it. If a newspaper defames someone they can be sued. This whole case comes down to having your cake and eating it too. Newspapers don’t have that. They have free speech protections but they aren’t absolved of liability for what they publish. They aren’t protected under section 230. If the ruling is upheld by SCOTUS, Google will have to choose: section 230 (and no editorial control) or first amendment plus liability for everything they publish on SERPs.