3 ms·Right, but they aren't naming their business "Bob's $BRAND" which is kinda the point.by bigstrat2003 2y agoRight, but they aren't naming their business "Bob's $BRAND" which is kinda the point.lucianbr 2y agoHow can that be the point? That would be parallel to Amazon calling itself Elasticsearch, which never happened or was even a remote possibility.orra 2y agoThe parallel is Amazon called their offering Amazon Elasticsearch Service.