Who cares if this is a PR stunt? It answers the question quite truthfully, they aren't hiding the fact they have a food stylist who cooks the ingredients in a d

Who cares if this is a PR stunt? It answers the question quite truthfully, they aren't hiding the fact they have a food stylist who cooks the ingredients in a different way, tactfully places the meat, condiments and salads for a good picture. It's a known fact that in every industry involving photography; clothes, food, beverages, cars, electronic products is altered via Photoshop. Perfect lighting and a great photographer are about 90% of the work and the last 10% is usually minor alterations as seen in the video. Another reason that explains why the burgers look amazing in the advertising is because the food stylist has access to where ingredients are placed and what ingredients he uses. In McDonald's stores they just use whatever ingredients they have on hand and if you've ever worked at McDonald's or know someone else who has or does, then you'd probably know a lot of their salads are frozen/refrigerated compared to a food stylist who would have access to the freshest ingredients that haven't been frozen. You could quite clearly see the food stylist laying out several pieces of cheese on a plate, several pickles and carefully placing where the sauces went. The meat looks bigger because it was lightly seared in a pan and most likely not ingestible. Everyone knows meat shrinks when you cook it and you can see the stylist cooking the patty in a pan, and then holding it on a George Foreman looking grill, making sure it browned evenly. The bottom line is: nothing ever looks the same as it does in an advertisement and the fact that people still complain and bring this up amazes me. We live in a society where nothing we see in magazines, TV, the Internet or newspapers is real most of the time.