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Search engines are surfacing content based on explicit user input, and can connect that content directly to an interpretation of user intent. TikTok surfaces co
by BobbyJo 2y ago
Search engines are surfacing content based on explicit user input, and can connect that content directly to an interpretation of user intent. TikTok surfaces content algorithmically, unprompted by any explicit user intent (other than opening the app). It sounds like that's the key differentiator.
- noman-land 2y agoDoesn't TikTok use your behavioral history for recommendations? That sure sounds like an input.
- BobbyJo 2y agoYeah, but there is no clear link between user intent. To make the two equivalent in this case, TikTok would have to prove people were served this content because they intended to see it, which I'd bet every dollar I have that they can't do.