“Commoditize your complements” is a related point. Content is the input to the Meta ad engine. You can generate it on-platform, or you can bring it in from els

“Commoditize your complements” is a related point. Content is the input to the Meta ad engine. You can generate it on-platform, or you can bring it in from elsewhere if it is commoditized. (And commoditizing your complements often looks like breaking down your competitors’ moats.) I don’t think it’s as cynical as a “salt the earth” strategy though, surely they (plan to) make profit from Threads and LLaMa regardless of what their competitors do? Threads users will drive ad revenue, Llama (theoretically, eventually) increases the quality bar for content, driving their main flywheel.