2 ms·
The evolution of the McDonalds website is a great example of playful and whimsical 90s design aesthetic gradually replaced to become the blandness that it is to
by romanhn 2y ago
The evolution of the McDonalds website is a great example of playful and whimsical 90s design aesthetic gradually replaced to become the blandness that it is today.
- jaredhallen 2y agoIn that particular example, and probably many others, I think the progression corresponded to changes in the business itself. McDonald's rebranded, expanding their target demographic beyond kids specifically, and I feel like they lost all their character in the process.