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The article discusses a way to test product market fit prior to launching. After launch its obvious. But then the way it tests product market fit is asking its

by bko 2y ago

The article discusses a way to test product market fit prior to launching. After launch its obvious. But then the way it tests product market fit is asking its users if they would be disappointed if the product didn't exist. But if you have users you can simply test product market fit to see engagement. If people are engaged, that's a good sign. If you have people that are signed up and aren't engaged, that's a bad sign. The author uses Slack as an example of a company that has product market fit and over 50% of users surveyed would say they'd be "very disappointed" without Slack (the magic number to beat is 40%). I wonder how that poll would fare for Microsoft Teams, that has 320 million MAU compared to around 40 million for Slack (roughly, few years old but order of magnitude is ~10x). Does Slack have more of a product market fit than Teams because very few people would be disappointed if Teams stopped existing? Or is usage a better metric?

ensemblehq 2y ago
Enterprise software is a different beast as the buying cycle and structure is a lot different. Selling into the enterprise requires a different go-to-market strategy. It's why you never see things like 'Superhuman' reach mainstream tech.
digging 2y ago
> Does Slack have more of a product market fit than Teams because very few people would be disappointed if Teams stopped existing? Or is usage a better metric? I'm coming from a lay perspective but they just seem like totally different markets. I don't know a single person who has ever used Teams voluntarily. I don't know a single person who likes Teams. But I know tons of people who use it every day, because it was bundled and cheap or convenient for their employer to install it on their machine. Meanwhile I don't currently have any Slack communities that drive me to use it, but if given a choice between Slack and Teams I'll always pick the former. (Actually Discord is where most of my communities are now, and I'm not happy about that either; it's great for social gaming and pretty bad for text chat - although for different reasons than Teams. I am heavily engaged in Discord, and I would be happier if it ceased to exist, because it would force alternative modes to be chosen)
- Suppafly 2y ago
  >I am heavily engaged in Discord, and I would be happier if it ceased to exist, because it would force alternative modes to be chosen I'm almost on this bandwagon, I was super annoyed when all my groups from from google chats and such to discord. Now that I have to keep it around for at least one of those groups, I don't really mind, but having to initially install it and get used to it was annoying.
  - digging 2y ago
    It's fine for friend (small, private) communities. My problem is that Discord is virtually never a good option for public communities, but it's almost always the go-to choice (because "everyone already has it").
    - Suppafly 2y ago
      Yeah, it's kinda weird when you are going to a conference or something (especially one that isn't inherently tech related) and discord is essentially required to get the information.

by bko 2y ago

ensemblehq 2y ago

Enterprise software is a different beast as the buying cycle and structure is a lot different. Selling into the enterprise requires a different go-to-market strategy. It's why you never see things like 'Superhuman' reach mainstream tech.

digging 2y ago

> Does Slack have more of a product market fit than Teams because very few people would be disappointed if Teams stopped existing? Or is usage a better metric? I'm coming from a lay perspective but they just seem like totally different markets. I don't know a single person who has ever used Teams voluntarily. I don't know a single person who likes Teams. But I know tons of people who use it every day, because it was bundled and cheap or convenient for their employer to install it on their machine. Meanwhile I don't currently have any Slack communities that drive me to use it, but if given a choice between Slack and Teams I'll always pick the former. (Actually Discord is where most of my communities are now, and I'm not happy about that either; it's great for social gaming and pretty bad for text chat - although for different reasons than Teams. I am heavily engaged in Discord, and I would be happier if it ceased to exist, because it would force alternative modes to be chosen)

Suppafly 2y ago
>I am heavily engaged in Discord, and I would be happier if it ceased to exist, because it would force alternative modes to be chosen I'm almost on this bandwagon, I was super annoyed when all my groups from from google chats and such to discord. Now that I have to keep it around for at least one of those groups, I don't really mind, but having to initially install it and get used to it was annoying.
- digging 2y ago
  It's fine for friend (small, private) communities. My problem is that Discord is virtually never a good option for public communities, but it's almost always the go-to choice (because "everyone already has it").
  - Suppafly 2y ago
    Yeah, it's kinda weird when you are going to a conference or something (especially one that isn't inherently tech related) and discord is essentially required to get the information.