This is the first time I hear about IFTTT. I like it very much. The name is terrible though. The other similar startup on HN, Zapier, has a much better, easier

This is the first time I hear about IFTTT. I like it very much. The name is terrible though. The other similar startup on HN, Zapier, has a much better, easier to remember name. I'd go as far as to suggest to change the name. Here's one: apibit.com is still available.