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In re Campbell Soup Co., 77 F.T.C. 664 (1970). It took all of 2 minutes to find the case. You have to know where to look. The case is not available digitally
by rprasad 14y ago
In re Campbell Soup Co., 77 F.T.C. 664 (1970).
It took all of 2 minutes to find the case. You have to know where to look.
The case is not available digitally for free or as part of subscriptions to legal research databases to Lexis, Westlaw, etc. It is available digitally if you are willing to pay for individual access to the case; price varies depending on the LRD used.
Note that the FTC has not ever actually issued formal regulations on this topic. This is largely for administrative reasons: if the FTC published formal rules, it would be bound to those rules; with informal rules, it is better able to address ads which are deceptive but otherwise satisfy the letter of the law. (This flexibility is a good thing, otherwise the rules on food advertising alone could fill a small room.)
- pbreit 14y agoThat probably supports tptacek's contention (apologies if not your contention) that actual, specific rules do not really exist?
- rprasad 14y agoCorrect. The "rules" are just guideposts. Campbell is essentially the FTC saying what a company should do in order to avoid an enforcement action (for food ads). You don't need to follow the rules set forth in Campbell, but then you run the risk that if your ad is even the slightest bit deceptive the FTC will come calling with a fine.