From what I can see, it's a tough market to be in. On the one hand, you've got large competitors in the SaaS space offering website builders for just about ever

From what I can see, it's a tough market to be in. On the one hand, you've got large competitors in the SaaS space offering website builders for just about every type of site under the sun (the aforementioned Squarespace and Wix, but also Shopify, hosted WordPress and Ghost, various forum and social media hosting services, wiki farms and hosts etc), and locally you've got some really solid options for site builders too, especially given visual editing tools for things WordPress via Gutenberg and site builders). It's definitely possible to compete given a certain site builder was shared on Hacker News about a week or so ago, and given how many others I've seen posted here, but it's going to be a tough market for sure. You're competing with services with huge marketing budgets and a lot of name recognition, often for an audience that isn't very good at researching solutions.