yup, this is my guess. it's all about understanding users more deeply. hypertargeted ads. what's in a photo these days? location + time. along with captions and

yup, this is my guess. it's all about understanding users more deeply. hypertargeted ads. what's in a photo these days? location + time. along with captions and photo titles, FB can infer what you were doing, where you were doing it, and when. but many photos go untagged because it's a pain to tag everyone. face.com solves this problem, connecting a person to all the valuable ad data in each photo.