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A well-known food celebrity in Jamaica told me once that most ice-cream ads actually use mashed potatoes. I didn't know enough to ask her if that was a local or
by oz 14y ago
A well-known food celebrity in Jamaica told me once that most ice-cream ads actually use mashed potatoes. I didn't know enough to ask her if that was a local or international practice.
- excuse-me 14y agoThey also use plastic ice cubes so you have time to setup a shot and there is a whole market in plastic food, see this ad studio http://www.youtube.com/watch?v=cKC6j7pW6T0 http://www.youtube.com/watch?v=cKC6j7pW6T0 But there is a difference between just food in a photo-shoot where you can use anything and a shot of the actual product in an ad which must obey certain rules in most countries
- jellicle 14y agoIf the food is incidental (just in a TV show or something) it's going to be faked stuff, sprayed with lacquer, for the lights. If the food is the product being advertised, it must be real. There's probably a really interesting product placement grey line where the advertiser can argue that placement of a beautiful, fake burger in a scene should not be regulated under the "must be real" guidelines.