They kind of punch above their weight in terms of name recognition and development influence within the desktop Linux ecosystem. I currently work at System76, a

They kind of punch above their weight in terms of name recognition and development influence within the desktop Linux ecosystem. I currently work at System76, and we're kind of the same way; anyone following the /r/Linux subreddit or reading OMG! Ubuntu for more than a month probably knows of us, even though we're not actually that large. But if you don't use Linux or don't actively follow desktop Linux development, then it would be quite easy to have no clue.