I think iPhone started the BYOD movement because it was so much better than the rest of the devices for quite some time. Its only now that android and windows p

I think iPhone started the BYOD movement because it was so much better than the rest of the devices for quite some time. Its only now that android and windows phone are catching up. If you see there are only marginal differences between the top of the line devices now. So the "insist on bringing to work" that you talk about is not strong enough as long as the device is a easy replacement. Both Android and I think windows phone with v8 are getting there. So IT should not feel resistance to deploy these. Besides with Microsoft's familiarity and IT friendly tools and mindset, they might actually favor a windows phone over iPhone which does not have features such as company specific app store.