3 ms·

I understand there are specific laws about what they can and cannot show in a food ad in Ontario and/or Canada. They can do their own preparation, but I believe

I understand there are specific laws about what they can and cannot show in a food ad in Ontario and/or Canada. They can do their own preparation, but I believe the ingredients must be identical to the ones in the actual product. So it must be an actual beef patty, and the ketchup and mustard can be squirted on carefully, but they have to be real ketchup and mustard.

excuse-me 14y ago
Same in europe - the advertising standards agencies are very strict that it must be the exact product. There is a famous case of an ad for Martini where, because of the rules, it had to be the real product that the actors were drinking! Which lead to a catch-22 after a few takes - the more mistakes they made, the more they had to drink and the more mistakes they made.....
- excuse-me 14y ago
  Found them https://www.youtube.com/watch?v=PirMZGL-0mQ https://www.youtube.com/watch?v=PirMZGL-0mQ Leonard Rossiter is a famous British actor but had a reputation for being difficult to work with and a real perfectionist. Joan Collins said in an interview that he kept messing up the take after each drink and she wasn't sure if he was doing it deliberately - but they ended up very drunk at the end.
oz 14y ago
A well-known food celebrity in Jamaica told me once that most ice-cream ads actually use mashed potatoes. I didn't know enough to ask her if that was a local or international practice.
- excuse-me 14y ago
  They also use plastic ice cubes so you have time to setup a shot and there is a whole market in plastic food, see this ad studio http://www.youtube.com/watch?v=cKC6j7pW6T0 http://www.youtube.com/watch?v=cKC6j7pW6T0 But there is a difference between just food in a photo-shoot where you can use anything and a shot of the actual product in an ad which must obey certain rules in most countries
- jellicle 14y ago
  If the food is incidental (just in a TV show or something) it's going to be faked stuff, sprayed with lacquer, for the lights. If the food is the product being advertised, it must be real. There's probably a really interesting product placement grey line where the advertiser can argue that placement of a beautiful, fake burger in a scene should not be regulated under the "must be real" guidelines.
MattGrommes 14y ago
I saw a food photographer explain that for soup they used to put marbles in the can to push up the meat/vegetables and they aren't allowed to do that any more. But they can (and do) pick through cans to find the biggest and best pieces since it's stuff that was actually in the can. It's an interesting exercise in dancing just on this side of the line.

excuse-me 14y ago

Same in europe - the advertising standards agencies are very strict that it must be the exact product. There is a famous case of an ad for Martini where, because of the rules, it had to be the real product that the actors were drinking! Which lead to a catch-22 after a few takes - the more mistakes they made, the more they had to drink and the more mistakes they made.....

excuse-me 14y ago
Found them https://www.youtube.com/watch?v=PirMZGL-0mQ https://www.youtube.com/watch?v=PirMZGL-0mQ Leonard Rossiter is a famous British actor but had a reputation for being difficult to work with and a real perfectionist. Joan Collins said in an interview that he kept messing up the take after each drink and she wasn't sure if he was doing it deliberately - but they ended up very drunk at the end.

oz 14y ago

A well-known food celebrity in Jamaica told me once that most ice-cream ads actually use mashed potatoes. I didn't know enough to ask her if that was a local or international practice.

excuse-me 14y ago
They also use plastic ice cubes so you have time to setup a shot and there is a whole market in plastic food, see this ad studio http://www.youtube.com/watch?v=cKC6j7pW6T0 http://www.youtube.com/watch?v=cKC6j7pW6T0 But there is a difference between just food in a photo-shoot where you can use anything and a shot of the actual product in an ad which must obey certain rules in most countries
jellicle 14y ago
If the food is incidental (just in a TV show or something) it's going to be faked stuff, sprayed with lacquer, for the lights. If the food is the product being advertised, it must be real. There's probably a really interesting product placement grey line where the advertiser can argue that placement of a beautiful, fake burger in a scene should not be regulated under the "must be real" guidelines.

MattGrommes 14y ago

I saw a food photographer explain that for soup they used to put marbles in the can to push up the meat/vegetables and they aren't allowed to do that any more. But they can (and do) pick through cans to find the biggest and best pieces since it's stuff that was actually in the can. It's an interesting exercise in dancing just on this side of the line.