To me it's less about DIY [0] and more about a production vs consumption attitude. The label "maker" is meant to distinguish someone who makes stuff, as opposed

To me it's less about DIY [0] and more about a production vs consumption attitude. The label "maker" is meant to distinguish someone who makes stuff, as opposed to consuming stuff (e.g. watch a TV show) or doing stuff (e.g. rock climbing). Sure, the word had been coopted to sell things. But so has DIY. And basically any label. If something is big enough to have a label that enough people use, someone else is going to use it to sell to that group. Our society commercializes the hell out of everything. [0] but of course there's overlap