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When Steve Jobs returned to Apple, he made it really clear that Apple's job wasn't to beat Microsoft. Apple then delivered on that assessment and created entire
by sjwright 14y ago
When Steve Jobs returned to Apple, he made it really clear that Apple's job wasn't to beat Microsoft. Apple then delivered on that assessment and created entirely new markets for themselves.
Sadly, somehow, Microsoft went all XOR on our asses. I'm still baffled about how Microsoft is still trying to out-Apple Apple when they've repeatedly proven it's a disastrous strategy (see: Zune).
Microsoft are kings of productivity software and the corporate desktop. They own business communications. They own corporate email. So when it comes to revitalizing their phone product, they focus on the twittering tweens?
Is it just me, or is it not freaking obvious that Microsoft should focus on building the ultimate business phone? Something that corporations around the world would deploy to every single employee in a heartbeat?
Hey, RIM is struggling. Perhaps Microsoft could stand to fork out a Skype-sized bundle of cash to buy them out.
- cube13 14y ago>Is it just me, or is it not freaking obvious that Microsoft should fire their phone strategists, and focus on building the ultimate business phone? Something that competes with Blackberry? Something that corporations around the world would deploy to every single employee in a heartbeat? That's what they're doing: http://arstechnica.com/information-technology/2012/06/windows-phone-gets-ready-for-enterprise/ http://arstechnica.com/information-technology/2012/06/window...
- IanDrake 14y ago>focus on building the ultimate business phone? That's what WP8 is. It has much better support for enterprise systems.
- rome 14y agoWindows 8 has native Active Directory support for device and user management. That along with ActiveSync and I think the phones and tablets are for the enterprise.
- snaky 14y agoActiveSync, huh? After completely broke direct sync with desktop Outlook in WP?
- meta 14y agoI don't think twittering teens is their target market. "To help tell the story, we introduce our muses, Anna, Miles and their son, Luca. They represent classic Life Maximizers – busy personally and busy professionally, constantly juggling priorities, settled rather than seeking, and valuing technology as a means to an end, a way to get things done." http://go.microsoft.com/fwlink/?LinkID=189338 http://go.microsoft.com/fwlink/?LinkID=189338 And most of the "screenshot" images I have seen involve young families with 'hard working' parents that are trying to balance work and life 'in more demanding times'. Kids are almost always featured (not the target, but within).
- sjwright 14y ago> I don't think twittering teens is their target market. It definitely was with the Kin. It might as well have been with WP7. It's good to see this has changed somewhat with WP8.
- pook1e 14y ago> I'm still baffled about how Microsoft is still trying to out-Apple Apple when they've repeatedly proven it's a disastrous strategy (see: Zune). I don't see how they're trying to out-Apple Apple in this case. They're releasing a mobile operating system for third party vendors to create hardware for. Remove "mobile" and this is the exact same thing they've been doing all along. > Microsoft are kings of productivity software and the corporate desktop. They own business communications. They own corporate email. So when it comes to revitalizing their phone product, they focus on the twittering tweens? Are you forgetting that they're also still king of the consumer desktop? I highly doubt that their 85% market share[1][2] is business alone. Apple isn't selling more computers than all manufacturers combined[3]. [1] http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=8 http://marketshare.hitslink.com/operating-system-market-shar... [2] http://www.statowl.com/operating_system_market_share.php http://www.statowl.com/operating_system_market_share.php [3] http://www.engadget.com/2012/05/01/hp-reclaims-top-spot-in-pc-sales-market-as-a-whole-climbs-21-pe/ http://www.engadget.com/2012/05/01/hp-reclaims-top-spot-in-p...
- sjwright 14y ago> Are you forgetting that they're also still king of the consumer desktop? They're probably still the majority shareholder, but I wouldn't call them kings. And if they are kings, they're leading a dying kingdom. Have you seen the iPad sales numbers recently?
- pook1e 14y agoThere is no denying that the traditional laptop/desktop market is slowly dying away due to the iPad (and soon Windows 8 tablets), but I don't understand why this should drive them to build a business only device. Microsoft is still a very consumer oriented company, in addition to their business "kingdom".
- decode 14y ago> And if they are kings, they're leading a dying kingdom. Have you seen the iPad sales numbers recently? Here are the Q1 2012 numbers: PC sales [1]: 88.9 million iPad sales [2]: 11.8 million About 13% as many iPad sales as PC sales. While the iPad sales are impressive, it doesn't seem like PCs are dying yet. [1] http://www.gartner.com/it/page.jsp?id=1981717 http://www.gartner.com/it/page.jsp?id=1981717 [2] http://www.abiresearch.com/press/3919 http://www.abiresearch.com/press/3919
- noblethrasher 14y agoThere are a few billion people living in presently up-and-coming developing countries that will jump straight to the ubiquitous smartphone era instead of first going through the ubiquitous "personal computer" phase.
- sjwright 14y agoAwesome business strategy: compete with cheap unlicensed Android phones.
- runjake 14y ago> Something that competes with Blackberry? The BlackBerry is pretty much dead. This is now largely the iPhone's market (being the only modern smartphone platform with completely solid Exchange support), so Microsoft is back to competing with Apple again. Android has some level of Exchange support, as well. But what that entails depends on the OEM and their modifications (eg. Exchange support on an HTC Android device is completely different than what you get on a Galaxy Nexus, or a Motorola "BLUR" device.
- HorizonXP 14y agoLegacy BBOS is for all intents and purposes, dead. BlackBerry 10 hasn't launched yet, but it's not exactly dead. Those of us actively developing for it are seeing lots of progress, and feel that RIM is far from dead.
- runjake 14y agoLook, I'm going to be a bit harsh here. I've read your other BB cheerleading submission and the comments. You can claim BB10 isn't dead, but neither is it alive. It's vaporware at this point -- and it's logical to look at RIM's current performance to get a clue about how BB10 is going to perform and it just doesn't look good at all. > Those of us actively developing for it are seeing lots of progress, and feel that RIM is far from dead. Yeah and you're a small group of people compared to any other mobile platform with a very minority opinion. See also: the Amiga. This just reeks of the WebOS debacle all over again. You can have the greatest technology ever but it won't matter if the company that owns it mis-markets/mis-manages it into the ground. I hope they do succeed. I probably won't use one but it will foster more much needed competition.
- HorizonXP 14y agoI do not disagree with anything you've said. There's a lot about BB10 that makes it better than other platforms. But it will boil down to marketing and execution, lest RIM become another Palm, HP, or Nokia. I don't exactly have my blinders on, but I am optimistic for the platform. With all of the naysayers, sometimes, someone has to be a bit of a fanboi.
- KeyBoardG 14y agoMicrosoft is already eating RIMs lunch without a buy out. A lot of RIM's enterprise software is tailor written for the old BBOS and wouldn't do MS a lot of good.
- HorizonXP 14y agoWhich is why RIM is trying to move their expertise into areas such as Mobile Fusion, allowing administrators to managed BYOD in the enterprise. Imagine BlackBerry BES services on your personal Android or iPhone, so you can access your company's assets in a secure manner. It's something RIM is working towards, and is honestly something that Microsoft's culture wouldn't allow.
- KeyBoardG 14y agoBut WindowsPhone already supports connecting to SharePoint and accessing any documents stored there.
- CamperBob2 14y agoSomething that corporations around the world would deploy to every single employee in a heartbeat? That's not necessarily up to IT anymore, thanks to the iPhone. To achieve your goal, they would have to build something that those employees insist on bringing to work under pain of termination, as they did the iPhone. Nothing in Microsoft's DNA -- and specifically in Steve Ballmer's DNA -- would permit the creation of such a device.
- barista 14y agoI think iPhone started the BYOD movement because it was so much better than the rest of the devices for quite some time. Its only now that android and windows phone are catching up. If you see there are only marginal differences between the top of the line devices now. So the "insist on bringing to work" that you talk about is not strong enough as long as the device is a easy replacement. Both Android and I think windows phone with v8 are getting there. So IT should not feel resistance to deploy these. Besides with Microsoft's familiarity and IT friendly tools and mindset, they might actually favor a windows phone over iPhone which does not have features such as company specific app store.
- wmf 14y agoAnother aspect of BYOD is that companies aren't paying for phones any more. I don't think they'll ever go back, even if someone could develop a mullet phone that pleases both consumers and IT.
- drzaiusapelord 14y agoMS isn't going after Apple. It probably can't, but it knows that if it delivers tablets and phones that can integrate with AD, Exchange, and other enterprise services and be a lot less locked down, they can steal Android's lunch and create a business friendly phone/tablet ecosystem. If Joe and Jane Public buy those, that's great too. Oh, and they will because they'll feel comfortable with Windows, especially if they are told "Oh btw, you can have Windows on your phone and tablet as well as Office now, why bother with whatever Android is or that Apple stuff." Its also a little silly to expect MS to not try to compete in these areas. Their Win8/Tablet strategy is big and risky and may or may not pay off, but conceding that realm to Apple and Google seems foolish. Personally, I like the idea of a "super tablet" that replaces my laptop entirely as opposed to this odd device that kinda sorta fits between my phone and my laptop.
- huggyface 14y agoMS isn't going after Apple. Microsoft is absolutely going after Apple. Apple is making inroads into business -- and with that influence and control over enterprise choices -- and Microsoft rightly sees the threat. On the Venn diagram of needs that a device satisfies, WP7 and now 8 overlaps the iPhone far more than it overlaps Android. Oh, and they will because they'll feel comfortable with Windows, especially if they are told "Oh btw, you can have Windows on your phone and tablet as well as Office now, why bother with whatever Android is or that Apple stuff." That was what led to the Windows CE disaster. Of course this time around they're trying it in the opposite direction, trying to force a smartphone UI on desktops. We'll see how that works out. Mind you I wholly disagree with the GP, and I think it too was drawn from the well of delusion: Microsoft saw that the separation of enterprise and consumer has blurred. Trying to out-RIM the Blackberry -- as it fails -- would be a hilariously dumb move at this point. People want to carry one device and it needs to competently cover both sides of the equation.
- jimbobimbo 14y ago"That was what led to the Windows CE disaster." No. What led to the Windows CE disaster was what Google is (was, until ICS?) doing with Android: let OEMs customize UX the hell out of it and go bananas on cutting h/w components costs to the bone.
- ja27 14y agoBefore Windows Phone 7 even shipped, I was talking to my Microsoftie friends and said that I thought there was a great opportunity to build a phone that had the best Microsoft enterprise (Exchange and Sharepoint) integration, good free developer tools, and a good app marketplace with better organization and discovery than Apple's. Now throw in great Skype integration and Office support and they could have a good business phone. But if the phone doesn't have Dropbox, Pandora, and dozens of other high-profile apps users are already using on other platforms, that's a hard sell to anyone outside of IT departments. I think there's also a window to build a decent consumer phone with great XBox integration. Make the phone essentially compete with Wii U and have great stand-alone mobile games too. That could be a great phone for twittering teens. You just have to get on other carriers besides AT&T though.
- barista 14y ago>> doesn't have Dropbox, Pandora, and dozens of other high-profile apps Some of these apps were limited because older windows phone did not have native code support and had a limited reach. Now with shared core with windows desktop and tablet, a developer has opportunity to write for windows phone and then run it on all devices. That sounds damn attractive a proposition. Besides the argument is losing its steam pretty fast. With already 100?K apps out there the list of apps missing is growing smaller every day and in most cases a replacement is already available.
- powertower 14y ago> when they've repeatedly proven it's a disastrous strategy (see: Zune). That's not the best example to use of Microsoft's failure. Every time Zune has been brought up for discussion here, I've seen primarily two types of responses... From people that actually owned a Zune: Fantastic product (better than my Apple iPod). From people that never owned or tried a Zune: It's absolute crap (I've never seen any of my iPod friends with one). The iPod users verbal diarrhea was so thick, that MS's marketing department couldn't cut through it. One iPod user would regurgitate it down another's mouth, and soon everyone had fed on the same crap. Watching their "network effect" was kind of impressive.
- e03179 14y agoAgree. The Zune Pass worked great for me ($10/mo) to listen to all the music in their library on multiple devices and computers. I've said for a while that if Apple released a subscription-based iTunes that a lot of people would use it...perhaps even rave about it. And then Spotify came along which replaced my Zune Pass membership.
- michaelbuckbee 14y agoI played around (and rather liked the Zune) when it came out, but as with many of the devices discussed here it is more about the ecosystem than the device. I was very put off by moves that Microsoft had made with Plays4Sure[1] (oh the irony) and worried that they would do similar with Zune Marketplace. 1 - http://en.wikipedia.org/wiki/Microsoft_PlaysForSure http://en.wikipedia.org/wiki/Microsoft_PlaysForSure
- Apple-Guy 14y agoMicrosoft's failures extend way far beyond the Zune: http://obamapacman.com/2012/06/microsoft-tablet-pc-mobile-device-failures/ http://obamapacman.com/2012/06/microsoft-tablet-pc-mobile-de...
- barista 14y agoEvery company has failures and successes. For every a zune there is also xbox, Kinect and PC periferals. For iPad there are Apple TVs and Newtons, etc. What's the point?