> How do we create urgency to create and claim within a reasonable period > Is it better to throw the user into a "template" they can edit or start with a comp

> How do we create urgency to create and claim within a reasonable period > Is it better to throw the user into a "template" they can edit or start with a completely empty state > Will folks even want an ungated experience > Will ungated lead to lower (but more qualified) signups All the wrong questions to be asking. And any product that tries to "create urgency" is a hard no for me, and now that I know you think about your customers as marks and not as people, I will never signup and use your product. You need to be asking more of "how can i create and demonstrate value for customers"