This is an interesting problem that I've wondered about myself. We all talk about Web 2.0 not being a bubble but maybe that's just because the 'average joe' doe

This is an interesting problem that I've wondered about myself. We all talk about Web 2.0 not being a bubble but maybe that's just because the 'average joe' doesn't know anything about what's going on. Other than a few stories about MySpace and YouTube most people never hear about any Internet startups. How do you cross that divide without spending alot of money on TV commercials? During the first bubble they were great at getting people's attention but bad at software, it seems like now things are exactly the opposite.