The problem with a "persuasion drive" is that there's no consensus on exactly what governments should be trying to persuade people of. Any government message on

The problem with a "persuasion drive" is that there's no consensus on exactly what governments should be trying to persuade people of. Any government message on this topic is sure to face a cynical reception among both sides of the culture war ("they are going too far"/"they are not going far enough"). Propaganda is a blunt tool that works best to consolidate popular public opinion but I suspect it might backfire when used to shape opinion in the first place.