The addressable market for PLBs is exactly the same size as it was. Urbanites were never in it. Hunters, scientists, geologists, forestry workers, telco and po

The addressable market for PLBs is exactly the same size as it was. Urbanites were never in it. Hunters, scientists, geologists, forestry workers, telco and power transmission workers, remote construction crew, farmers, ... People who still use dumbphones because smartphones go flat too quickly. Not people with desk jobs. I'm sure you think the market for two-way radios has long collapsed, too.