sell that data to dental insurance companies I know of at least one startup that tried this the other way - started with a networked toothbrush and created a d

sell that data to dental insurance companies I know of at least one startup that tried this the other way - started with a networked toothbrush and created a dental insurer that tracked how much you used it. They've pivoted away from that to general benefits management (basically every flavor of job-connected insurance that isn't major medical), FWIW...