"... I doubt it has a good ROI via recruiting, etc. Joel mentioned he spent more than a million on improving the interior design. No recruiting is going to make

"... I doubt it has a good ROI via recruiting, etc. Joel mentioned he spent more than a million on improving the interior design. No recruiting is going to make up for that, any time soon# ..." The key is to spend capital to get the best programmers to create profit. This idea isn't something Joel made up it's an idea by Phil Greenspun, "Building and keeping a good software engineering team" ~ http://philip.greenspun.com/ancient-history/managing-software-engineers http://philip.greenspun.com/ancient-history/managing-softwar... So what's your idea?