Common issue when new tech comes out. The people who know the tech, but not their companies business focus on the tech. Many of them will get promotions, and

Common issue when new tech comes out. The people who know the tech, but not their companies business focus on the tech. Many of them will get promotions, and make their way up in the company. The company will lose likely millions, and the guy will leave to damage another company. If the company is lucky, another person who takes the time to understand the companies customers will come in... throw away the stuff their predecessor built, and solve some real problems. If the company is unlucky, they will double down on the over complicated solutions, and lose to a startup that ignored the sexy stuff and focused on the customer problem.