4 ms·

Just curious, what are those companies? Is fair trade a good indicator or just marketing?

by yunwal 2y ago

xnx 2y ago
There may be others, but this brand has made it their focus: https://tonyschocolonely.com/us/en/our-mission https://tonyschocolonely.com/us/en/our-mission
- Rinzler89 2y ago
  Yeah but the question is where's the proof that they actually put that into practice. Because all large corporations are full of ESG and greenwashing messages on their websites but we all know the reality is different. Missions statements are cheap.
  - Vinnl 2y ago
    Tony's Chocolonely is an interesting brand, because its origin lies in a Dutch TV show investigating consumer goods. At some point, the presenter ("Tony" [1]) decided to sue himself for buying slave chocolate, and then decided to see how hard it actually is to make slave-free chocolate - and Tony's Chocolonely was born. As I understand it they're less strictly idealistic than they used to be so as to be a profitable business, but at least it wasn't an attempt at fairwashing an existing brand. [1] Actually Teun (van de Keuken), but that doesn't work well in English.
    - Rinzler89 2y ago
      >van de Keuken Ha, Neuken in de Keuken, is the only Dutch I know.
      - Vinnl 2y ago
        Turns out that "in the kitchen" (or "of the kitchen", in this case) is actually regular vernacular as well :)
  - _a_a_a_ 2y ago
    What kind of proof would you want?
    - Rinzler89 2y ago
      Something more than "trust me bro". Something like a third party auditor confirming their claims.
  - xnx 2y ago
    Very reasonable to be skeptical of these kind of things, but this company seems to be the real deal: https://tonyschocolonely.com/us/en/annual-fair-reports https://tonyschocolonely.com/us/en/annual-fair-reports
- systemtest 2y ago
  Their original slogan was "100 percent slave free" and they changed it to "towards 100 percent slave free" a while back. Nowadays their slogan is "Crazy about chocolate. Serious about people". They seem to constantly weaken their slogan.
mkesper 2y ago
Have a look here, table should be understandable without knowing german: https://makechocolatefair.org/nachhaltigkeitssiegel-fuer-schokolade-im-vergleich https://makechocolatefair.org/nachhaltigkeitssiegel-fuer-sch... As suspected, UTZ guarantees are weakest by far.
- gs17 2y ago
  > table should be understandable without knowing german The "Ja" and "Nein" parts are, but I don't think, for example, "Rückverfolgbarkeit" is understandable without knowing German (having to know "UTZ" means "Rainforest Alliance" is a different issue).

Just curious, what are those companies? Is fair trade a good indicator or just marketing?

by yunwal 2y ago

Just curious, what are those companies? Is fair trade a good indicator or just marketing?

xnx 2y ago

There may be others, but this brand has made it their focus: https://tonyschocolonely.com/us/en/our-mission https://tonyschocolonely.com/us/en/our-mission

Rinzler89 2y ago
Yeah but the question is where's the proof that they actually put that into practice. Because all large corporations are full of ESG and greenwashing messages on their websites but we all know the reality is different. Missions statements are cheap.
- Vinnl 2y ago
  Tony's Chocolonely is an interesting brand, because its origin lies in a Dutch TV show investigating consumer goods. At some point, the presenter ("Tony" [1]) decided to sue himself for buying slave chocolate, and then decided to see how hard it actually is to make slave-free chocolate - and Tony's Chocolonely was born. As I understand it they're less strictly idealistic than they used to be so as to be a profitable business, but at least it wasn't an attempt at fairwashing an existing brand. [1] Actually Teun (van de Keuken), but that doesn't work well in English.
  - Rinzler89 2y ago
    >van de Keuken Ha, Neuken in de Keuken, is the only Dutch I know.
    - Vinnl 2y ago
      Turns out that "in the kitchen" (or "of the kitchen", in this case) is actually regular vernacular as well :)
- _a_a_a_ 2y ago
  What kind of proof would you want?
  - Rinzler89 2y ago
    Something more than "trust me bro". Something like a third party auditor confirming their claims.
- xnx 2y ago
  Very reasonable to be skeptical of these kind of things, but this company seems to be the real deal: https://tonyschocolonely.com/us/en/annual-fair-reports https://tonyschocolonely.com/us/en/annual-fair-reports
systemtest 2y ago
Their original slogan was "100 percent slave free" and they changed it to "towards 100 percent slave free" a while back. Nowadays their slogan is "Crazy about chocolate. Serious about people". They seem to constantly weaken their slogan.

mkesper 2y ago

Have a look here, table should be understandable without knowing german: https://makechocolatefair.org/nachhaltigkeitssiegel-fuer-schokolade-im-vergleich https://makechocolatefair.org/nachhaltigkeitssiegel-fuer-sch... As suspected, UTZ guarantees are weakest by far.

gs17 2y ago
> table should be understandable without knowing german The "Ja" and "Nein" parts are, but I don't think, for example, "Rückverfolgbarkeit" is understandable without knowing German (having to know "UTZ" means "Rainforest Alliance" is a different issue).