As someone who has never heard of Buttondown before this, I do wonder if this is a strong enough brand name to be worth the expensive domain. It’s not like hey

As someone who has never heard of Buttondown before this, I do wonder if this is a strong enough brand name to be worth the expensive domain. It’s not like hey.com or something, it’s kind of a clunky name in the first place. I would have considered renaming the company and picking up a cheaper domain in the process.