I really feel like amazon does themselves a disservice by mixing paid for content in with the 'free with prime' content. By not clearly differentiating which is

I really feel like amazon does themselves a disservice by mixing paid for content in with the 'free with prime' content. By not clearly differentiating which is which, I'm sure they make money from people just happy to have the content and willing to pay for it, but it pushes a lot of other people away from the service altogether, although maybe they are ok with that, since those people will still pay for prime for the free shipping.