RealPage's customers are landlords who want to maximize their rent prices. If some landlords look at the data and offer lower prices, that takes business away f

RealPage's customers are landlords who want to maximize their rent prices. If some landlords look at the data and offer lower prices, that takes business away from the rest of RealPage's customers-- it makes RealPage less valuable for landlords and makes buying into RealPage essentially paying to give up valuable data that other landlords will use against you. Forcing compliance ensures all of RealPage's customers get to raise their rents while retaining their renters, which means landlords are making a safe bet when using RealPage-- and the only downside is real people paying higher rent.