Can you expand more on the incentives? I, and perhaps the other people on the thread, distrust Google actually trying hard to give you the best organic search.

Can you expand more on the incentives? I, and perhaps the other people on the thread, distrust Google actually trying hard to give you the best organic search. The monetary incentives are simply too large to circumvent imo If they really are, then perhaps the problem is that there's so much attention and competition to game the search engine, that it's an impossible-to-beat cat and mouse game. Due to their success, they're basically guaranteed to constantly have "parasites" trying to game the system to their advantage. (cf. the SEO industry and companies like ahrefs)