You can buy anonymized user data of searches by zip codes. You can get it fairly targeted if you clean room it against other data sets (set top boxes for instan

You can buy anonymized user data of searches by zip codes. You can get it fairly targeted if you clean room it against other data sets (set top boxes for instance). I used to work for a media agency’s analytics dept and we got feeds from G, F, and others we dumped into a giant DB for modeling and analysis of our clients ad reach effectiveness.