You're in a niche(ish) space, that doesn't have a lot of general overlap with HN. I can say "I wish someone made a cheaper alternative to the Domino" and anyon

You're in a niche(ish) space, that doesn't have a lot of general overlap with HN. I can say "I wish someone made a cheaper alternative to the Domino" and anyone in the space will understand what you mean instantly. But from an original analysis others might of told Festool that it was a bad name that will confuse people.