By strict definition it is a startup. By practical definition, this is just a small business. Startups typically intend to scale. In my mind, I think of it as

By strict definition it is a startup. By practical definition, this is just a small business. Startups typically intend to scale. In my mind, I think of it as the “farmers market test” * small or hobby business - you personally make and sell your items at the local farmer market. * startup - you might sell at the farmer market, but you also have a factory that distributes and ships.