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Keep in mind that when the industry says "relevant ads", it means "more able to influence your actions". If it results in you buying a T-shirt, it might have b
by Vinnl 2y ago
Keep in mind that when the industry says "relevant ads", it means "more able to influence your actions".
If it results in you buying a T-shirt, it might have been more relevant to you than an ad for something you didn't need. But if it results in you, say, not voting, that would also be considered a success.
- reginald78 2y agoI have no idea why people have been convinced targeted advertising is some kind of net good not just for them individually but also for the world at large. The purpose is to find weaknesses in your personality and exploit them to manipulate you using this knowledge. There are some mostly benign uses but even if those are the majority you don't get to pick and choose, its an all or nothing affair.
- burnerthrow008 2y agoI understand that's the popular narrative, but that's not really the main point of targeted ads. There's an old saying in advertising: "I know I'm wasting half of my advertising dollars. I just don't know which half". The main point of targeted advertising is to avoid wasting money showing ads to people who will almost certainly not purchase your product, and redirect the money to ads shown to people who are more predisposed to purchasing your product. Examples of the former include showing ads for Depends to teenagers, or for McDonalds happy meals to the elderly. Examples of the latter would be gaming PCs for people who own lots of video games.
- wkat4242 2y agoI think you're both saying the same thing. Ads are manipulative and by targeting they are only more effective at said manipulation. Because most of the people who it would not work on are excluded.