What is the actual innovation of Uber outside of trying to push the competitors out of the market with investor money? (this isn't anything new/innovative eithe

What is the actual innovation of Uber outside of trying to push the competitors out of the market with investor money? (this isn't anything new/innovative either) We had app based ride hailing services before Uber and still have them so it can't be that. Surge pricing also has existed before them.